The Rise and Fall of Hype Strains – FTS Podcast Ep.257

In this episode we explore how certain strains that once generated massive hype have faded from prominence. We dig into the factors behind their rise—such as branding, novelty, genetics—and then analyze why many of these “hot” strains lost their market momentum. Issues discussed include oversaturation, shifting consumer preferences, genetic erosion, and the challenges growers face in keeping up the hype.

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